Managing Director | AMASA
After completing his B Com degree at the University of Johannesburg in 2003, Wayne began a 6 month internship at OMD Media South Africa. It wasn't long before his passion for strategy emerged and he took up a post at WPP's Nota Bene spending 4 years with the Unilever team. It was in this role that Wayne grew to love the intricacies of FMCG and enjoyed several accolades including the prestigious Roger Garlick Gold Award for best use of Radio.
In 2010, Wayne took the unexpected leap and joined GroupM's MEC in Sydney, earning insightful experience in a market with one of the highest levels of smartphone penetration in the world. It was here that he learned how to adapt communication principles to achieve integration of digital channels and was actively involved in the uptake of social media as a profitable center within the agency. In 2012 he won a number of awards including B&T's Media Campaign of the Year for work on Arnotts. To end 2012, the same campaign won the MEC Global Idea Grand Prix edging out competitive entries from over 100 MEC offices around the globe.
After a short stint with MEC back in South Africa, Wayne is now the Managing Director of Omnicom's PHD and is dedicated to growing the business's strategic output across current and prospective clients. Since joining PHD, billings have nearly doubled by adding 17 new clients and projects to the agency’s books. 26% of all new business has been across non-media related work including Direct Response, Brand Consulting and Social Media. In addition, PHD has also won two AMASA Awards for work on Canon and SA National Blood Service. Finally, in September 2014, Wayne was the recipient of the MOST Award Agency Rising Star which is awarded to individuals under 40 years old who show exceptional contribution to the industry.
Wayne is also a representative on the AMASA (Advertising and Media Association of South Africa) committee in charge of the AMASA Awards portfolio. 2014 is the first year the AMASA Awards broke away into a standalone event and has achieved incredible success across the board including:
• 106 entries (previous record was 54 in 2011)
• Complete sell out event (280 seats comprising mostly senior executives from the industry)
• 20 categories (previously 14)
• 19 judges (previous years saw only 7)
• 2 judging phases (shortlist and overall winners)
An avid reader and passive tweeter, Wayne is committed to keeping the South African industry competitive against global industry benchmarks.