Matthew Arnold


Chief Engagement Officer | VML SA

Matthew has extensive digital media experience including strategy, planning and buying across all digital channels. He has worked on a wide range of clients advising and has developed digital media strategies for Nike, Nokia, Coca-Cola, Vodacom, Cell C, Red Bull, Estée Lauder and Unilever. He believes that it is important to understand all aspects of media in order to be a great strategist and encourages up and coming strategists to fully immerse themselves in the medium. He is addicted to everything and anything digital. He is also an avid photographer and a not-entirely-useless gamer.