Business Development Lead - Global Key Accounts and Custom Research | GeoPoll
Matt’s career in African market data and insights began in earnest at Millward Brown in 2005, working extensively on brand health and media research before spearheading their expansion into emerging African markets. He spent 2009 in Kenya and 2010 in Ghana, building relationships with FMCG, telecommunications, financial and NGO clients across the continent before returning to South Africa to head up the African expansion of KLA.
In October 2013 he took a sabbatical to travel across Africa by road with the Tsitsikamma to Tataouine Expedition (www.t2tafrica.com), exploring this great continent, planting school food gardens and gathering insights and experiences on day to day lives and challenges. By April 2014 they had crossed ten countries, including a gruelling eight week crossing of the Democratic Republic of Congo from east to west by road and river. In September 2014 he began a new, exciting challenge as a Business Development Lead for GeoPoll, the world's largest real-time mobile survey platform, reaching a growing network of more than 300 million users in over 30 countries worldwide. GeoPoll enables companies and organizations to gather quick, accurate and in-depth insights on anything from media consumption behavior and preferences on consumer goods to election transparency and access to basic government services.