Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers presenting the latest innovations and disruptive forces in the new area of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.
08:30 - 09:00 | Networking Activity | 30 mins
09:00 - 09:20 | One to One Session | 20 mins
Lynn Madeley - CEO Southern Africa, Havas SA
Can Pan-African communication really work across the continent?
09:20 - 10:05 | Panel Discussion | 50 mins
Anthony Boreh - Brand Manager, Yves RocherSarah Dexter - Managing Director, Mullenlowe SAMatome Mbatha - ,
10:05 - 10:25 |
Mobile Marketing Association
Yaron Assabi - ,
10:30 - 11:00 | Networking Activity | 30 mins
What are advertisers asking from digital media and is it delivering?
11:00 - 11:45 | Panel Discussion
- What are the opportunities for advertisers in digital media in Africa? What does the rise of digital Advertising mean for brands?
- How has the rise of Facebook, YouTube, Twitter changed the advertising ecosystem?
- What KPIs do advertisers care most about when it comes to digital advertising?
Sonya Erdogan - Brand Merchandise Manager, NikeKarabo Ganzini - Strategist, Black River FCNtombizamasala Hlophe - Strategy Director , YellowwoodMay Lalloo - Head of Digital, Nestle
Digital revolution in Africa tied to the success of mobile?
11:45 - 12:30 | Panel Discussion
- Overview of Mobile penetration and deployment of 4G in Africa
- How is mobile digital revolution disrupting the advertising market? The rise of Mobile apps?
- How can telecom companies take advantage of the digital revolution?
John Magara - Marketing Manager, Brand and Communications, Airtel RwandaBongani Chinkanda - CEO, HDI Youth MarketeersHannes Spangenberg - Brand Manager, KWVPhilbert Julai - Marketing Manager, Barclays Kenya
12:30 - 13:30 | Networking Activity | 60 mins
Millennials and African Millennials – what’s the same, what’s different?
13:30 - 14:15 | Panel Discussion
Rita Doherty - Chief Strategy Officer, FCB Africa
Integrated Strategy: How an agency can leverage scale and still innovates?
14:15 - 15:00 | Panel Discussion