Agenda Day 2

Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers presenting the latest innovations and disruptive forces in the new area of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.

    Day

  • DAY 2
  • Networking Activities
  • One-to-one Sessions
  • Panel Discussions
  • Round Tables
  • Welcoming Speech
  • End of day

    DAY 2

  • Registration

    08:30 - 09:00 | Networking Activity | 30 mins

  • One-to-One Session

    09:00 - 09:20 | One to One Session | 20 mins

    Havas


    Lynn Madeley - CEO Southern Africa, Havas SA
  • Can Pan-African communication really work across the continent?

    09:20 - 10:05 | Panel Discussion | 50 mins


    Anthony Boreh - Brand Manager, Yves Rocher
    Sarah Dexter - Managing Director, Mullenlowe SA
    Matome Mbatha - Market Manager Africa, Wines of South Africa
    Andrew Barnes - Head of Strategy, Ebony Ivory
  • Keynote Presentation

    10:05 - 10:25 |

    Chairman Emeritus

    Mobile Marketing Association


    Yaron Assabi - Chairman of MMA / Non-Executive Director of IAB, MMA/IAB
  • Break

    10:30 - 11:00 | Networking Activity | 30 mins

  • What are advertisers asking from digital media and is it delivering?

    11:00 - 11:45 | Panel Discussion

    • What are the opportunities for advertisers in digital media in Africa? What does the rise of digital Advertising mean for brands?
    • How has the rise of Facebook, YouTube, Twitter changed the advertising ecosystem?
    • What KPIs do advertisers care most about when it comes to digital advertising?

    Karabo Ganzini - Strategist, Black River FC
    May Lalloo - Head of Digital, Nestlé
    Veronica Wainstein - Managing Director, Penquin Media Agency
    Shingai Nyagweta - CEO & Artistic Director, Kuna Kids
    Jordan Wallace - CEO, Gorilla Creative Media
  • One-to-One Session

    11:45 - 12:15 | One to One Session

    Geopoll


    Ricardo Lopes - Business Development Lead SSA, GeoPoll
    Matt Angus-Hammond - Business Development Lead - Global Key Accounts and Custom Research , GeoPoll
  • Break

    12:30 - 13:30 | Networking Activity | 60 mins

  • Digital revolution in Africa tied to the success of mobile?

    13:30 - 14:15 | Panel Discussion

    • Overview of Mobile penetration and deployment of 4G in Africa
    • How is mobile digital revolution disrupting the advertising market? The rise of Mobile apps?
    • How can telecom companies take advantage of the digital revolution?

    John Magara - Marketing Manager, Brand and Communications, Airtel Rwanda
    Bongani Chinkanda - CEO, HDI Youth Marketeers
    Hannes Spangenberg - Brand Manager, KWV
    Philbert Julai - Marketing Manager, Barclays Kenya
  • Scientific marketing and the creative instinct

    14:15 - 15:15 | Panel Discussion

    • Why is advertising a creative business?
    • What role does creativity play in selling product?
    • Why not just spend all our money on adwords?
    • Why go to all the effort and expense of telling stories?

    Rita Doherty - Chief Strategy Officer, FCB Africa
    Langa Khanyile - Chocolate Equity Lead MEA, Mondelez International
    Amr Singh - Co-Founder, Fort
    Seanice Lojede - CEO & Co-Founder, Blu Flamingo Digital
    Adam Byars - Co-Managing Director & Partner, Grid Worldwide Branding
  • Vote of thanks

    15:15 - 15:30 | End of Day