Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers presenting the latest innovations and disruptive forces in the new area of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.
08:30 - 09:00 | Networking Activity | 30 mins
09:00 - 09:20 | One to One Session | 20 mins
Lynn Madeley - CEO Southern Africa, Havas SA
Can Pan-African communication really work across the continent?
09:20 - 10:05 | Panel Discussion | 50 mins
Anthony Boreh - Brand Manager, Yves RocherSarah Dexter - Managing Director, Mullenlowe SAMatome Mbatha - Market Manager Africa, Wines of South AfricaAndrew Barnes - Head of Strategy, Ebony Ivory
10:05 - 10:25 |
Mobile Marketing Association
Yaron Assabi - Chairman of MMA / Non-Executive Director of IAB, MMA/IAB
10:30 - 11:00 | Networking Activity | 30 mins
What are advertisers asking from digital media and is it delivering?
11:00 - 11:45 | Panel Discussion
- What are the opportunities for advertisers in digital media in Africa? What does the rise of digital Advertising mean for brands?
- How has the rise of Facebook, YouTube, Twitter changed the advertising ecosystem?
- What KPIs do advertisers care most about when it comes to digital advertising?
Karabo Ganzini - Strategist, Black River FCMay Lalloo - Head of Digital, NestléVeronica Wainstein - Managing Director, Penquin Media AgencyShingai Nyagweta - CEO & Artistic Director, Kuna KidsJordan Wallace - CEO, Gorilla Creative Media
11:45 - 12:15 | One to One Session
Ricardo Lopes - Business Development Lead SSA, GeoPollMatt Angus-Hammond - Business Development Lead - Global Key Accounts and Custom Research , GeoPoll
12:30 - 13:30 | Networking Activity | 60 mins
Digital revolution in Africa tied to the success of mobile?
13:30 - 14:15 | Panel Discussion
- Overview of Mobile penetration and deployment of 4G in Africa
- How is mobile digital revolution disrupting the advertising market? The rise of Mobile apps?
- How can telecom companies take advantage of the digital revolution?
John Magara - Marketing Manager, Brand and Communications, Airtel RwandaBongani Chinkanda - CEO, HDI Youth MarketeersHannes Spangenberg - Brand Manager, KWVPhilbert Julai - Marketing Manager, Barclays Kenya
Scientific marketing and the creative instinct
14:15 - 15:15 | Panel Discussion
- Why is advertising a creative business?
- What role does creativity play in selling product?
- Why not just spend all our money on adwords?
- Why go to all the effort and expense of telling stories?
Rita Doherty - Chief Strategy Officer, FCB AfricaLanga Khanyile - Chocolate Equity Lead MEA, Mondelez InternationalAmr Singh - Co-Founder, FortSeanice Lojede - CEO & Co-Founder, Blu Flamingo DigitalAdam Byars - Co-Managing Director & Partner, Grid Worldwide Branding
Vote of thanks
15:15 - 15:30 | End of Day