Agenda Day 1

Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers presenting the latest innovations and disruptive forces in the new area of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.

    Day

  • DAY 1
  • Networking Activities
  • One-to-one Sessions
  • Panel Discussions
  • Round Tables
  • Welcoming Speech
  • End of day

    DAY 1

  • Registration

    08:00 - 09:00 | Welcoming Speech

  • Welcoming Address

    09:00 - 09:05 | Welcoming Speech

    Pascal Orhan- CEO Dataxis

  • Keynote Address

    09:05 - 09:20 | Welcoming Speech

    Marc Du Plessis

    Board Member IAB SA

    Head of Publishing

  • One-to-One Session

    09:20 - 09:40 | One to One Session | 20 mins

    StarTimes


    Michael Dearham - Senior Consultant, StarTimes
  • Country Focus South Africa: Turning advertising and marketing challenges into opportunities

    09:40 - 10:25 | Panel Discussion

    • Overview: TV, mobile and internet penetration
    • Advertising opportunity in South Africa
    • Challenges and prospects of Advertising practice
    • Digital Advertising in South Africa: overview of trends, challenges & benefits

    Melanie Campbell - Head of Marketing, Pernod-Ricard
    Wayne Bishop - Managing Director, AMASA
    Katinka Pretorius - Managing director, Sunshinegun
    Bonnie Robinson - Senior Public Relations Consultant, Meropa Communications
  • Break

    10:30 - 11:00 | Networking Activity | 30 mins

  • Shifting TV viewing habits: How advertisers are adapting to that reality?

    11:00 - 11:45 | Panel Discussion

    • How can the TV still be relevant in a tablet and smartphone age?
    • Diversification of TV: introduction of multi-platform to attract young audience
    • The breakthrough of wearable screens: impact on traditional TV
    • How is chatterboxing changing viewing behaviour?

    Langa Khanyile - Chocolate Equity Lead MEA, Mondelez International
    Natalie Pool - Head of Social MEdia, VML SA
    Anthony Boreh - Brand Manager, Yves Rocher
    Misikir Mulugeta Bekele - Senior Brand Manager, Coca Cola
  • Measuring TV and Video advertising in Africa: How can audience measurement help Ad buyers?

    11:45 - 12:30 | Panel Discussion

    • Shifts in the media landscape: Overview of Ads spent in Africa
    • How advertisers can capitalize on changes in the media marketplace?
    • Why the rush toward digital advertising?
    • Convergence of digital and traditional advertising

    Molemo Moahloli - GM Media Measurement, Director, GfK South Africa
    Nanzala Mwaura - Head, Ipsos Connect, Ipsos
    Matthew Arnold - Chief Engagement Officer, VML SA
    Matthias Riedl - Co-Founder and Chief Growth Officer, DCMN
  • Break

    12:30 - 13:30 | Networking Activity | 60 mins

  • Turning Media Complexity into a business opportunity

    13:30 - 14:15 | Panel Discussion

    • Overview of the changes affecting the media industry
    • How is media business model evolving, and what are the consequences?
    • Understanding consumer needs and how to simplify communication through digital media?

    Heidi Nelson - Managing Director, Saatchi & Saatchi
    Amr Singh - Co-Founder, Fort
    Christel Olmesdahl - Marketing and Social Media Manager, Timberland EMEA
    Jeanne Du Plessis - CSR, Sustainability and Communications Leader, Procter & Gamble
  • One-to-One Session

    14:15 - 14:35 | One to One Session | 20 mins

    Aljazeera Media Network


    Samir Ibrahim - Director of Commercial Global Brand & Communications Division, AlJazeera Media Network
  • OTT: what does the OTT rise mean to brands?

    14:35 - 15:20 | Panel Discussion | 50 mins

    • State of OTT market in Africa
    • What impacts will the evolution of OTT have on advertising in Africa?  
    • Opportunities for brands: Interactive videos, Sponsoring content and original content

    Molemo Moahloli - GM Media Measurement, Director, GfK South Africa
    Claire Opperman - Social Media Manager, Flight Centre
    Sonya Erdogan - Brand Merchandise Manager, Nike
  • Break

    15:20 - 15:50 | Networking Activity | 30 mins

  • Why brand should speak local language?

    15:50 - 16:30 | Panel Discussion

    • How to speak to your customers in their own language?
    • Should brands to provide multilingual content?
    • To what extend global logos and branding are important?

    Mndeni Mncwango - Senior Marketing Manager, Nedbank
    Matthew Arnold - Chief Engagement Officer, VML SA
    Bernard Azria - CEO, Cote Ouest
    Ntombizamasala Hlophe - Strategy Director, Yellowwood
    Misikir Mulugeta Bekele - Senior Brand Manager, Coca Cola
  • Networking Cocktail

    16:30 | Networking Activity

    Cote Ouest Showcase and Cocktail