Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers presenting the latest innovations and disruptive forces in the new area of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.
08:00 - 09:00 | Welcoming Speech
09:00 - 09:05 | Welcoming Speech
Pascal Orhan- CEO Dataxis
09:05 - 09:20 | Welcoming Speech
Marc Du Plessis
Board Member IAB SA
Head of Publishing
09:20 - 09:40 | One to One Session | 20 mins
Michael Dearham - Senior Consultant, StarTimes
Country Focus South Africa: Turning advertising and marketing challenges into opportunities
09:40 - 10:25 | Panel Discussion
- Overview: TV, mobile and internet penetration
- Advertising opportunity in South Africa
- Challenges and prospects of Advertising practice
- Digital Advertising in South Africa: overview of trends, challenges & benefits
Melanie Campbell - Head of Marketing, Pernod-RicardWayne Bishop - Managing Director, AMASAKatinka Pretorius - Managing director, SunshinegunBonnie Robinson - Senior Public Relations Consultant, Meropa Communications
10:30 - 11:00 | Networking Activity | 30 mins
Shifting TV viewing habits: How advertisers are adapting to that reality?
11:00 - 11:45 | Panel Discussion
- How can the TV still be relevant in a tablet and smartphone age?
- Diversification of TV: introduction of multi-platform to attract young audience
- The breakthrough of wearable screens: impact on traditional TV
- How is chatterboxing changing viewing behaviour?
Langa Khanyile - Chocolate Equity Lead MEA, Mondelez InternationalNatalie Pool - Head of Social MEdia, VML SAAnthony Boreh - Brand Manager, Yves RocherMisikir Mulugeta Bekele - Senior Brand Manager, Coca Cola
Measuring TV and Video advertising in Africa: How can audience measurement help Ad buyers?
11:45 - 12:30 | Panel Discussion
- Shifts in the media landscape: Overview of Ads spent in Africa
- How advertisers can capitalize on changes in the media marketplace?
- Why the rush toward digital advertising?
- Convergence of digital and traditional advertising
Molemo Moahloli - GM Media Measurement, Director, GfK South AfricaNanzala Mwaura - Head, Ipsos Connect, IpsosMatthew Arnold - Chief Engagement Officer, VML SAMatthias Riedl - Co-Founder and Chief Growth Officer, DCMN
12:30 - 13:30 | Networking Activity | 60 mins
Turning Media Complexity into a business opportunity
13:30 - 14:15 | Panel Discussion
- Overview of the changes affecting the media industry
- How is media business model evolving, and what are the consequences?
- Understanding consumer needs and how to simplify communication through digital media?
Heidi Nelson - Managing Director, Saatchi & SaatchiAmr Singh - Co-Founder, FortChristel Olmesdahl - Marketing and Social Media Manager, Timberland EMEAJeanne Du Plessis - CSR, Sustainability and Communications Leader, Procter & Gamble
14:15 - 14:35 | One to One Session | 20 mins
Aljazeera Media Network
Samir Ibrahim - Director of Commercial Global Brand & Communications Division, AlJazeera Media Network
OTT: what does the OTT rise mean to brands?
14:35 - 15:20 | Panel Discussion | 50 mins
- State of OTT market in Africa
- What impacts will the evolution of OTT have on advertising in Africa?
- Opportunities for brands: Interactive videos, Sponsoring content and original content
Molemo Moahloli - GM Media Measurement, Director, GfK South AfricaClaire Opperman - Social Media Manager, Flight CentreSonya Erdogan - Brand Merchandise Manager, Nike
15:20 - 15:50 | Networking Activity | 30 mins
Why brand should speak local language?
15:50 - 16:30 | Panel Discussion
- How to speak to your customers in their own language?
- Should brands to provide multilingual content?
- To what extend global logos and branding are important?
Mndeni Mncwango - Senior Marketing Manager, NedbankMatthew Arnold - Chief Engagement Officer, VML SABernard Azria - CEO, Cote OuestNtombizamasala Hlophe - Strategy Director, YellowwoodMisikir Mulugeta Bekele - Senior Brand Manager, Coca Cola
16:30 | Networking Activity
Cote Ouest Showcase and Cocktail