ABOUT FUTURE:AD AFRICA

Future:Ad Africa is an annual CONFERENCE, MARKET and EXHIBITION held in Johannesburg organised by DATAXIS, a leading worldwide event company. The main idea behind the event is the creation of the best possible environment where BRANDS, AGENCIES, MARKETING PROFESSIONALS, PUBLISHERS and TECHNOLOGY SUPPLIERS can share their knowledge and experience in Africa.

Exhibition

Market Place

Networking

Branding

WHO SHOULD ATTEND? All TV & digital advertising ecosystem

TOP 4 reasons to attend

All THE LATEST TECHNOLOGIES IN ONE SPACE TO PUSH YOUR BRAND FORWARD

Marketers are dealing with a landscape of over thousands of technologies spanning dozens of categories creating a complex interplay. Which is why we bring you our Future:Ad Africa EXHIBITION FLOOR to have the opportunity to get hands-on with the latest TV and online advertising technology. Reserve a booth, set up meetings with Africa’s most innovative brands, agencies and publishers using the meet market platform prior to the event.

Showcase your offer and sell your products!

NETWORK AND BUILD PROFESSIONAL RELATIONSHIPS

Broaden your business relationships, meet inspiring and expert speakers from the TV advertising and digital media industry to exchange ideas and acquire new contacts. Future:Ad Africa is a place where brands, publishers, agencies, broadcasters, Pay TV, mobile, production, distribution, and technology companies meet and socialise. Although Future:Ad Africa is focused on Sub Saharan Africa, the event’s attendees come from all over the globe.

Join us to network, socialise and have fun!

BRANDS, AGENCIES and PUBLISHERS: CUT DEALS IN THE AD MARKET PLACE

Branded content is of prime importance to target customers. Future:Ad Africa 2018 is a unique place where various deals are made between brands, agencies and TV & online publishers. You will meet brands and agencies that are looking to develop content partnership.

We provide variety of structured and informal networking sessions to bring together the industries’ elite with plenty of opportunities to share, learn and discuss with the biggest brands, agencies and publishers in Africa, facilitated via our Meeting on Demand platform.

Book a meeting table or small booth in the market place area, set up meetings and cut deals!

CAPTURE THE PACE OF TECHNOLOGY CHANGE OF THE TREMENDOUS EVOLUTION OF TV AD & DIGITAL MEDIA

The future of advertising lies in digital world. Digital advertising is about personalization, multi-device targeting and building a unified user-centered ecosystem. Since consumers no longer perceive media in the traditional sense, there is a constant need for television and other media to be proactive and to come up with ground-breaking innovative ideas.

We provide the forum for marketers to discover trends, tactics and technologies. Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers discussing some of the challenges of the new area of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.

IT IS NOT SLOWING DOWN!

Topics

TV / OTT

• Shifting TV viewing habits and simultaneous usage of multiple devices: How to adapt to that reality?
• Building successful content partnership by adding branded content to advanced advertising
• How can audience measurement help Ad buyers?
• OTT: what does the OTT rise mean to brands?

Technology

• Why advertising technology is important for your brand?
• How to make every impression count?
• Media in the automated future: the key trends
• What goes into building a programmatic ad buying program?
• Why your CRM is your best asset?
• Big changes with big data

Country Sessions

• Kenya
• Nigeria
• South Africa
• Ghana

Marketing / Strategy

• Turning media complexity into a business opportunity
• Why brands should speak local language?
• Integrated Strategy: How an agency can leverage scale and still innovates?
• 2020: What about the next wave?

Mobile

• Digital revolution in Africa tied to the success of mobile?
• Spotlight on predicting 4G’s impact on mobile advertising?

Social Media

• The future of customer centricity
• What are advertisers asking from digital media and is it delivering?
• Has the buy-side got the balance right between TV and digital spend?

Visitor’s info

About Sandton Convention Centre

Conveniently located in the vibrant business district of Sandton in northern Johannesburg and within easy reach of the Gautrain and O. R. Tambo International Airport, the Sandton Convention Centre (SCC) is flanked by a number of leading hotels, sophisticated shopping centres and entertainment complexes.

Venue Address

Sandton Convention Centre

161 Maude St, Sandton, Johannesburg,
2196 South Africa.

+27 11 779 0000